Stubios: A Social-Streaming Hybrid for Gen Z
Client: Tubi (Fox Corporation)
Role: Lead Product Designer
Platform: Mobile (iOS & Android)
Collaborators: Issa Rae’s ColorCreative, FOX Marketing, FOX Engineering, Tubi Originals
Objective: Create a mobile-first platform where fans help greenlight the next wave of filmmakers.
The Opportunity
Gen Z isn’t watching TV like past generations.
89% spend 1+ hrs/day on social media; 47% spend 3+ hrs.
Only 51% spend 1+ hrs/day streaming.
Stubios merges social’s interactivity with streaming’s polish, giving fans the power to shape what gets made.
What Stubios Solves
For Users: A new way to engage with content — vote, comment, and influence what gets greenlit.
For Tubi: Lower content risk, increase engagement, and carve out a new niche between streaming and social.
Key UX Features
Vertical Feed: TikTok-style content discovery.
Fan Voting: Projects are greenlit with 15,000+ engagements.
Creator Hubs: Spaces for updates, videos, and fan interaction.
Live Dashboards: Real-time voting and engagement metrics.
In-App Webview: Embedded seamlessly in the Tubi app.
Chat & Comments: Fans talk directly with creators.
Contest Prizes: Winners earned funding and premiere opportunities on Tubi.
Results
1.5M+ engagements in 3 months
59% YoY increase in mobile viewing time
Coverage in Variety, Forbes, Deadline, and more
Brand and creator partnerships (Starry, Issa Rae, Lady London)
My Role
I led the product design from ideation through launch, collaborating with stakeholders like Melody Hildebrandt (CTO, Fox) and engineering to build a platform that was both visionary and execution-ally solid.
"If the design wasn’t exceptional, stakeholders would never have invested millions into Stubios. I’m proud to say I led that design." — Mark Banzhoff
Tubi saw a gap: between high-cost streaming content and free UGC-powered social platforms. Stubios would be their bold move into that space — a fan-fueled studio blending creator-driven content with audience voting and real-time engagement.
Vertical Video Feed à la TikTok
Engagement-Based Voting to determine which projects get greenlit
Creator Hubs for building fan communities
Live Stats Dashboards to gamify participation
In-App Webview seamlessly integrated within the Tubi mobile app to ensure native-like user flow without needing to download another app
📈 59% YoY increase in Tubi watch time
❤️ 1.5M+ Stubios engagements in 3 months
💼 Partnerships with Starry (PepsiCo), Issa Rae, and TikTok stars
📰 Coverage in Variety, Forbes, Deadline, The Verge
💰 Secured multi-million dollar backing thanks to its standout UX
My Role
I led the product design from ideation through launch, collaborating with stakeholders like Melody Hildebrandt (CTO, Fox) and engineering to build a platform that was both visionary and execution-ally solid.
"If the design wasn’t exceptional, stakeholders would never have invested millions into Stubios. I’m proud to say I led that design." — Mark Banzhoff
