Gen Z lives on social media — 89% spend over an hour/day on it, while only 51% do the same for streaming. They crave short-form, interactive content, not passive TV experiences.
Client: Tubi (Fox Corporation)
Role: Lead Product Designer
Platform: Mobile (iOS & Android)
Collaborators: Issa Rae’s ColorCreative, Marketing, Engineering, Tubi Originals
Objective: Create a mobile-first platform where fans help greenlight the next wave of filmmakers.
Tubi saw a gap: between high-cost streaming content and free UGC-powered social platforms. Stubios would be their bold move into that space — a fan-fueled studio blending creator-driven content with audience voting and real-time engagement.
Deliver a swipeable, Gen Z-native UIDeliver a swipeable, Gen Z-native UI
Enable fans to vote, comment, and greenlight content
Support emerging creators with tools and analytics
Drive retention through real-time updates and push alerts
Vertical Video Feed à la TikTok
Engagement-Based Voting to determine which projects get greenlit
Creator Hubs for building fan communities
Live Stats Dashboards to gamify participation
In-App Webview seamlessly integrated within the Tubi mobile app to ensure native-like user flow without needing to download another app
📈 59% YoY increase in Tubi watch time
❤️ 1.5M+ Stubios engagements in 3 months
💼 Partnerships with Starry (PepsiCo), Issa Rae, and TikTok stars
📰 Coverage in Variety, Forbes, Deadline, The Verge
💰 Secured multi-million dollar backing thanks to its standout UX
My Role
I led the product design from ideation through launch, collaborating with stakeholders like Melody Hildebrandt (CTO, Fox) and engineering to build a platform that was both visionary and executionally solid.
"If the design wasn’t exceptional, stakeholders would never have invested millions into Stubios. I’m proud to say I led that design." — Mark Banzhoff
Make it stand out
Empowering the Next Generation of FilmmakersMake it stand out
Introduce your brandThe fan-fueled creator platform
Introducing Stubios
Make it stand out
Introduce your brand
Make it stand out.
-
Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
